Big Bird Yellow

It is well documented that colour enhances our mood.

Chromotherapy is based on the idea that different colours enhance unique energy frequencies that can impact our mental, physical and emotional states.

Whether it is a neutral or softer muted palette, a technicolour dream or a kaleidoscope of colour, it benefits our wellbeing, while painting a pretty picture.

Yellow, in particular, is the colour of joy, positivity and optimism.

This summer, our yellow mood board is inspired by a giant beloved puppet:

Big Bird.

Created by Jim Henson for Sesame Street, Big Bird embodies the best of human virtues: curiosity, friendship, support, safety, comfort, childlikeness, playfulness, adventures, loyalty... he is a cuddly goofball, a great friend and adored by everyone. He can roller skate, dance, write poems, swim and listen - some of the best things in life.

Echoing this serenade of sunshine, we invite you to sharpen your gaze to all the natural yellow hues around you: lemons, pollen, a naked flame, sunflowers, saffron, buttercups and the custard filling of the new Jolene doughnut hitting all the bakeries just after 1pm each day.

Promote happiness this summer and like Big Bird, get your skates on and grab yourself a Jolene Big Bag in Big Bird yellow.

Go big....

Jolene